Having gained control of 40 hectares
of land to the east of the A419, south of
the A420 at Swindon, Gleeson Strategic
Land promoted the site via the Swindon
Borough Local Plan and initially secured
an allocation for employment uses.
Lying as part of a larger area proposed
for employment use, the site has had to
demonstrate its compatibility with the
emerging Regional Spatial Strategy.
Together with other major developers,
Gleeson Strategic Land has successfully
secured an allocation for a major urban
extension for the east of Swindon.
The project as a whole is one of the
largest single strategic development
areas in the country and Gleeson
Strategic Land is at the forefront
of its promotion and delivery.
Initial plans envisage a mixed use scheme
including residential, employment, leisure,
community, open space and education
facilities, with the overall objective
of creating a viable and sustainable
community. Some 4,500 new jobs are
expected to be created – consistent with
the regional strategy projections of
32,000 jobs in Swindon as a whole –
and this will require between 32 and
38 hectares of employment land being
provided within the overall master plan.
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